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Culture is an important element and a source of diversification of tourist product

Maria’s Papazoglou article in the journal “Epistimoniko Marketing” April 2010 Issue

Countries with a rich cultural heritage have a tremendous opportunity to diversify their tourist product and to reclaim market share by presenting innovative tourism services. Thus, they should be able to create higher quality products, attract higher spending tourists who will be willing to enjoy the resources even more.

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A congress with a sense of Greece is a unique experience for the participants ! – “Imiresia” March 2010

Maria’s Papazoglu article at “Imerisia” March 2010

A congress with a sense of Greece is a unique experience for the participants!

Global circumstances are changing and it’s time to see how this affects the tourism congress. 

The conference market, one of the most profitable types of tourism, has a unique opportunity to satisfy the association that organizes a conference and make every participant ambassador of Greek tourism by giving him the experience of Greece, which anyone can bring back to his own country.

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